About Art Of Jewels
| When the Reddy started Art of Jewels in 2007, they knew what their tag line would be instantly - create your masterpiece. With a deep conviction that jewelry should be a unique work of art like the woman that wears it, they launched a new concept in fine jewelry - jewelry designed by you for you. |
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"Every woman wants to be unique - from her signature scent, to her style and even her jewelry. There are tons of jewelry websites out there, but they all had the same stuff. With our collective know-how, we knew that we could fill this void. On our site, the power is in your hands to create jewelry that's perfect for you because it is created by you." says Kavita the family spokesperson and technical guru. |
The Art of Jewels website provides a fun and easy way to create your own jewelry. Simply drag and drop any of the genuine gemstones into mountings that come in 14K yellow gold, 14K white gold and silver to create something truly unique - the possibilities are endless to create your masterpiece!
What Makes Us Special?
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"When we started out, we were trying to capture the entire customized jewelry market, from bridal to fashion to birthstone and mother's jewelry. But our customers were more focused on mother's jewelry. We listened and haven't looked back. When we launched our Hip Mommy collection last year, things exploded. We can't keep the collection on the shelf!" "There are demographic trends that support our experience. Today's young mothers want to celebrate motherhood in hip and stylish ways." The specialty of Art of Jewels is stylish customizable mother's jewelry. With a keen eye for fashion, the sisters pride themselves on making available a large selection of beautiful, chic pieces customizable in all the birthstones. |
"Our selection is unlike any other. We truly understand how today's mothers want to celebrate motherhood with style. So we are constantly on the hunt for the most fashionable mountings. We have mother's pendants and rings to suit the classic or modern mom as well as every budget from fine 14K yellow or white gold to budget friendly sterling silver."
Our Products
Hip Mommy Collection
Contemporary mother's jewelry customizable in all birthstones and available in 14K white or yellow gold or sterling silver |
Classic Mom Collection
Classic mother's jewelry customizable in all birthstones and available in 14K white or yellow gold or sterling silver |
Mother's Rings
Unique 14K yellow gold family ring with four customizable birthstones starting at $375. Also available in 14K white gold. |
Family Pendants
Sterling silver mother's pendant with three customizable birthstones starting at $65. Also available in 14K yellow or white gold. |
Latest Press Release
FOR IMMEDIATE RELEASE
Meet the New Mommies
Even without looking at demographic data or its sociological underpinnings, it's easy to see that we are in an era of celebrating and even elevating motherhood. From the plethora of mommy blogs to the baby boom in Hollywood, motherhood is where it's at. Peruse any news article on the topic, mommy blog or discussion group frequented by mothers and you'll find mothers exhorting motherhood as their life's work. Unlike their counterparts in the 60's and 70's, today's mothers are relishing motherhood and homemaking.
Whether explained by demographics in which the US leads the industrialized world in population growth or an effort to relive a nostalgic time as a reaction to the fast-paced-low-security post-modern world, women are embracing domestic bliss - on their terms.
Unlike mothers of previous eras, today's mothers are vocal about how much they love motherhood as a means for self-actualization. They discuss the joys of motherhood with their real-life and online peers. Though they live for their children, these moms haven't forgotten about themselves. These ladies understand the importance of appearance both for their spouses and in society as a whole. They may not spend as much money on themselves as on their children, but they understand the importance of looking nice and being current.
One of the most interesting effects of this phenomenon is the rise in sales of mother's jewelry. The multitude of new sites dedicated to mother's jewelry and the introduction of fresh designs into this decades-old category are a testament to the lure of this niche. Mother's jewelry - also known as family jewelry - consists of pendants and rings into which children's birthstones can be embedded. It enables a mother to literally wear her values on her finger or neck and demonstrate to the world how important her children are to her without ever saying a word.
Though family jewelry has been in existence for decades, today's mothers want family jewelry that is fresh and modern but old-fashioned in sentiment and not style. One company that has hitched its wagon to these new mommies is Art of Jewels (www.artofjewels.com).
"We've had a ten-fold increase in sales once we concentrated solely on mother's jewelry and birthstone jewelry," says Vidya Reddy the company's marketing director. "What's flying off the shelf," she continues, "is our disc mother's pendants which have child's initial and their birthstone embedded. This is because they have a cool dog-tag type of look when stacked together with one disc per child."
She also mentions that stackable mother's rings - one representing each child - are also another best seller. "Women want to literally wear their love for their children on their neck or finger in this case. Our Hip Mommy collection that consists of more contemporary pieces and has been a huge hit. I think today's moms want to celebrate their children while not sacrificing style. Unlike a few years ago when family jewelry was frankly quite unstylish, today's moms don't want to settle for old-fashioned family jewelry. All of our family jewelry comes in 14K yellow or white gold or silver, so there's something for everyone's budget."
With the Millennial generation starting to reach motherhood age, the contemporary mother's jewelry trend is unlikely to wane. "Given the tech savviness of young women today, we expect this market to really take off because we have developed an interactive website in which our customers can create their own mother's jewelry and see a the final product instantaneously." Ms.Reddy also says that Art of Jewels will continue to design and provide interesting and new mother's jewelry as long as there are moms who want to wear it. And from the looks of demographic trends, we'd say that will be for quite a while.
